Sponsorship insights and guides

Practical advice on finding sponsors, structuring deals, and making sponsorship work for your event, team, or brand.

15 articles found

How to get sponsors for your event: a practical guide for UK organisers

Finding sponsors for your event does not have to mean months of cold emails. Here is how to attract the right brands, structure your pitch, and close deals faster.

Read article

Grassroots football sponsorship: how clubs can find and keep sponsors

Sports Sponsorship

12 min read

Grassroots football sponsorship: how clubs can find and keep sponsors

Local football clubs need sponsors but most have no system for finding them. This guide covers how to identify the right brands, build a compelling pitch, and keep sponsors coming back.

Read article

How to write a sponsorship proposal that actually closes deals

Sponsorship Strategy

12 min read

How to write a sponsorship proposal that actually closes deals

Most sponsorship proposals fail not because the opportunity is wrong but because the document does not communicate value clearly. Here is the structure and content that works.

Read article

Event Sponsorship

12 min read

Event sponsorship packages: what to include and how to price them

Building event sponsorship packages that convert requires more than a logo and a banner. Here is how to structure tiers, price them fairly, and make them easy for brands to say yes to.

Read article

Sports Sponsorship

12 min read

Sports club sponsorship: funding your club through brand partnerships

Most sports clubs approach sponsorship reactively and leave significant money on the table. Here is how to build a structured commercial programme that delivers consistent funding year after year.

Read article

Brand Strategy

12 min read

Events to sponsor in the UK: a brand guide to finding the right opportunity

Finding the right events to sponsor in the UK is harder than it should be. Here is how to evaluate opportunities, avoid common mistakes, and get the most from your investment.

Read article

How to pitch to sponsors: what works and how to close the deal

Sponsorship Strategy

12 min read

How to pitch to sponsors: what works and how to close the deal

Knowing how to pitch to sponsors effectively is a learnable skill. Here is what the best pitches have in common, the mistakes that kill most deals, and how to get from first contact to signed agreement.

Read article

Sponsorship for charity events: attracting brands and making the most of the partnership

Event Sponsorship

12 min read

Sponsorship for charity events: attracting brands and making the most of the partnership

Charity events have a real advantage when approaching sponsors. Here is how to use it effectively, structure packages that brands will say yes to, and build relationships that renew.

Read article

Sponsorship examples: what good event and sports sponsorship looks like in practice

Case Studies

12 min read

Sponsorship examples: what good event and sports sponsorship looks like in practice

Four real-world sponsorship examples from UK events and sports clubs that worked, what each side got out of the deal, and the patterns that explain why they succeeded.

Read article

How to get sponsorship as a musician or band in the UK

Music Sponsorship

3 min read

How to get sponsorship as a musician or band in the UK

Getting sponsorship as a musician is not as far-fetched as it sounds. While the biggest brand deals in music go to artists with millions of followers...

Read article

Music Sponsorship

3 min read

Sponsor a musician or band: how brand and artist partnerships work

Live music has always been one of the most powerful environments for brand activation. A room full of people who are emotionally engaged, together, sharing...

Read article

Music Sponsorship

3 min read

Music artist sponsorship and brand deals: what emerging artists need to know

The phrase "brand deal" conjures images of artists with millions of followers signing multi-year contracts with global corporations. But the reality of...

Read article

Is sponsorship tax deductible in the UK?

Sponsorship Strategy

10 min read

Is sponsorship tax deductible in the UK?

A clear look at when UK businesses can deduct sponsorship costs, how HMRC applies the wholly and exclusively test, and how VAT and charitable giving fit in.

Read article

Sports Sponsorship

10 min read

How to get sponsorship as an athlete

A practical, step by step guide for grassroots and semi professional athletes on finding sponsors, writing a proposal, pricing packages and keeping sponsors happy.

Read article

Podcast Sponsorship

9 min read

How to get your podcast sponsored

A practical guide to podcast sponsorship in the UK, covering when to approach sponsors, audience data, ad formats, sponsor packs, pricing and clear ad disclosure.

Read article