How Spontzer works

Your journey as a rights holder starts by joining on spontzer.com and choosing a monthly or annual membership, both of which are explained on our pricing page. Once you are a member, you can create as many listings as you need, one for each opportunity you want to offer. A cricket club might list its shirt sponsorship, its boundary boards and its junior section separately, while a podcaster might list a single series or a run of episodes.

Each listing comes with a detailed digital prospectus. This is where you explain who you are, who your audience is, what a sponsor receives and how you would like to work with them. You can add multiple photos and video, which matter more than many people expect, because they show a brand the reality of your crowd, your stage or your community. The more specific and honest the prospectus is, the easier it is for a brand to see how a partnership would work for them.

• Describe your audience clearly, including where they are based, their age range and what they are interested in.
• List the benefits a sponsor receives, such as logo placement, social media mentions, hospitality or naming rights.
• Offer more than one level of package, so smaller businesses have a way in.
• Use recent, good quality photos and a short video that show the opportunity in action.

When a brand is interested, it contacts you directly through the platform. Secure messaging lets you talk through what the brand wants to achieve, answer questions about your audience and adjust a package if needed. Direct contact matters, because sponsorship works best when both sides understand each other rather than communicating through intermediaries.

From there, you and the brand agree the terms between you. That might be a straightforward package from your prospectus or something tailored to a particular campaign. If you would like help thinking through how to structure a package or a deal, Spontzer can offer guidance. Our article on how to pitch to sponsors also covers what brands tend to look for in these conversations.

Brands join Spontzer for free by creating a profile on spontzer.com. From there, they can browse listings and filter them to find the right kind of property, whether that is a local sports team, a community event, a music venue or a podcast with a loyal audience. Automatic notifications let brands hear about new opportunities as they are listed, so they do not need to keep checking back.

When a brand finds something that fits, it contacts the rights holder directly, discusses the details through secure messaging and agrees a deal. Brands can manage the whole deal flow on the platform and use secure payment options when they are ready. Brand membership costs nothing, and when a deal is agreed the brand pays a 10% success fee on top of the agreed price, so it is worth factoring that into the sponsorship budget. No fee is charged if no deal is agreed. You can read more on our page for brands.